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This web page has the following in the web page, "Dedicating our resources to provide our clients with the finest service at competitve terms; satisfying our shareholders with sustainable growth and optimum return; rewarding our employees amid a continuous learning and personal development enviroment; partnering with our society to create a better tomorrow." Our analyzers viewed that the web page also stated " It is a tailor-made contract that suits the clients own choice to provide peace of mind whilst saving for retirement and protection for his family." The website's header had nisr as the most important search term. It is followed by insurance, arab bank, and allainz which isn't as highly ranked as nisr. The next words they uses is Personal Insurance. Bancassurance was included and might not be understood by search engines.